Privacy Policy

Last Updated: September 18, 2025

Happy Tract operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Happy Tract is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein. If you do not agree to this Privacy Policy, please do not use or access the Services. If there is a conflict between our Terms of Service [LINK] and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect

When we use the term "personal information," we mean information that identifies, relates to, describes, or can be reasonably linked to you or another person. Personal information does not include anonymized or de-identified information that cannot be linked to you. Depending on how you interact with the Services, where you live, and as permitted by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

  • Contact Details: Name, email address, phone number, billing address, and shipping address.

  • Financial Information: Credit card, debit card, or other payment method details, transaction details, and payment confirmation.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Order Information: Items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, and details of past transactions.

  • Customer Support Information: Information you provide in communications with us, such as inquiries sent via email or through the Services.

  • Usage Data: Information about your interaction with the Services, including how and when you navigate the website, collected via cookies, pixels, web beacons, or similar technologies.

  • Device Information: Device type, browser, IP address, network connection details, and other unique identifiers.

  • Marketing Preferences: Information about your preferences for receiving marketing communications, including via email or SMS.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from You: When you create an account, make a purchase, submit a review, contact customer support, or otherwise provide information through the Services.

  • Automatically via the Services: When you visit our website or use our Services, we may collect data using cookies, pixels, or similar technologies (see “Cookies” below).

  • From Service Providers: From vendors who perform services on our behalf, such as Shopify, payment processors, or fulfillment partners.

  • From Third Parties: From marketing partners, analytics providers, or other third parties who collect information on our behalf or share data with us.

How We Use Your Personal Information

We use your personal information for the following purposes, as permitted by applicable law:

  • Provide, Tailor, and Improve the Services: To process your orders, payments, returns, and exchanges; fulfill shipping; manage your account; remember your preferences (e.g., items in your cart); send account or order-related notifications; enable product reviews; and create a personalized shopping experience (e.g., recommending supplements based on your purchases).

  • Marketing and Advertising: To send promotional communications via email, SMS, or postal mail; display targeted advertisements on our Services or third-party websites; and tailor marketing based on your interactions with the Services.

  • Security and Fraud Prevention: To authenticate your account, secure payment transactions, detect or investigate fraudulent or illegal activity, and protect the safety and integrity of our Services.

  • Customer Support: To respond to your inquiries, provide assistance, and maintain our business relationship with you.

  • Legal Compliance: To comply with applicable laws, respond to legal requests (e.g., subpoenas), participate in legal proceedings, or enforce our Terms of Service [LINK] and other policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy, in the following circumstances:

  • With Shopify and Service Providers: To vendors who perform services on our behalf, such as Shopify (for hosting and analytics), payment processors (e.g., to process transactions), fulfillment partners (e.g., for shipping), and customer support or data analytics providers.

  • With Marketing Partners: To business or marketing partners who provide advertising or promotional services, such as displaying targeted ads based on your activity. These partners will use your information in accordance with their own privacy policies.

  • With Your Consent: When you direct or consent to disclosure, such as for shipping products or using social media widgets/login integrations.

  • Within Our Corporate Group: To affiliates for business operations, in our legitimate interest to run a successful business.

  • For Legal or Business Purposes: In connection with a merger, acquisition, or bankruptcy; to comply with legal obligations (e.g., responding to subpoenas); to enforce our Terms of Service [LINK]; or to protect the rights, safety, or property of Happy Tract, our users, or others.

In the past 12 months, we have disclosed the following categories of personal information for the purposes described above:

  • Identifiers (e.g., contact details, account information)

  • Commercial information (e.g., order details, shopping history)

  • Internet or network activity (e.g., Usage Data)

  • Geolocation data (e.g., inferred from IP address) Recipients include service providers (e.g., Shopify, payment processors), marketing partners, and affiliates. We do not use or disclose sensitive personal information (e.g., health data) without your consent or for inferring characteristics about you.

Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies (“Cookies”) to power and improve our Services, remember your preferences, run analytics, and understand user interactions. For details on Cookies used with Shopify, see Shopify’s Cookie Policy. Third-party providers may also use Cookies to tailor services or ads on our website or other platforms.

Most browsers accept Cookies by default. You can set your browser to reject or remove Cookies, but this may affect the functionality of the Services (e.g., inability to save cart items). Blocking Cookies may not fully prevent data sharing with advertising partners. Our website does not respond to “Do Not Track” signals. For more information, visit http://www.allaboutdnt.com.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit may be transmitted to Shopify and third parties, potentially in countries other than where you reside. Shopify may use your data to enhance features, such as personalized recommendations across merchants, as described in the Shopify Consumer Privacy Policy. To exercise rights related to Shopify’s data processing, visit the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for their privacy practices, security, or content accuracy. Review the privacy policies of any third-party sites you visit. Information you share on public venues (e.g., social media platforms) or through third-party integrations may be visible to others, and we are not responsible for its use or security.

User-Generated Content

If you post product reviews or other user-generated content on public areas of the Services, this content will be publicly accessible. We are not responsible for the privacy or security of information you make public or for its use by third parties.

Children’s Data

The Services are not intended for children under 18, and we do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, contact us at happytract@gmail.com to request deletion. We do not “sell” or “share” (as defined by applicable law) personal information of individuals under 16.

Security and Retention of Your Information

We implement reasonable security measures to protect your personal information, but no system is completely secure. Information sent to us may not be secure in transit. We recommend avoiding insecure channels for sensitive information.

We retain your personal information only as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, or enforce our policies. Retention periods vary based on these needs.

Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information, subject to applicable law:

  • Right to Access/Know: Request access to the personal information we hold about you, including how we use or share it.

  • Right to Delete: Request deletion of your personal information.

  • Right to Correct: Request correction of inaccurate personal information.

  • Right to Portability: Receive a copy of your personal information or request its transfer to a third party, where feasible.

  • Right to Opt-Out of Sharing/Selling: Opt out of the “sale” or “sharing” of your personal information for targeted advertising (e.g., via Shopify or marketing partners).

  • Managing Communication Preferences: Opt out of promotional emails or SMS by using the unsubscribe link in emails, replying “STOP” to SMS messages, or contacting us at happytract@gmail.com. Non-promotional communications (e.g., order confirmations) will continue.

For residents of the European Economic Area (EEA) or United Kingdom (UK), you may also have:

  • Right to Object or Restrict Processing: Request that we stop or limit processing of your personal information for certain purposes.

  • Right to Withdraw Consent: Withdraw consent for processing where consent is the basis, without affecting prior lawful processing.

To exercise these rights, contact us at happytract@gmail.com or use options provided on the Services. We may verify your identity (e.g., via email or account details) before processing requests. You may designate an authorized agent to make requests on your behalf, provided they submit proof of authorization, and we may require you to verify your identity directly. We will respond to requests in accordance with applicable law.

We will not discriminate against you for exercising your rights. To exercise rights related to Shopify’s data processing, visit https://privacy.shopify.com/en.

Complaints

If you have concerns about our data practices, contact us at happytract@gmail.com. If you’re not satisfied with our response, you may appeal by replying to our denial. Depending on your location, you may also lodge a complaint with your local data protection authority (e.g., for California residents, the California Privacy Protection Agency; for EEA residents, see list of authorities).

International Transfers

We may transfer, store, or process your personal information outside your country of residence, including in the U.S., where data protection laws may differ. For transfers from the EEA or UK, we rely on mechanisms like the European Commission’s Standard Contractual Clauses or equivalent UK contracts, unless the destination country is deemed to provide adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the revised policy on our website, update the “Last Updated” date, and provide notice as required by law (e.g., via email or website notice). Your continued use of the Services after the effective date constitutes acceptance of the changes.

Contact

For questions about this Privacy Policy or to exercise your rights, contact us at happytract@gmail.com. For purposes of applicable data protection laws, Happy Tract is the data controller of your personal information.

Happy Tract
happytract@gmail.com